Agile Methods. The bottom Line."How do you run a business? I'm a CEO of a small consulting company so I have some small knowledge about what it takes to run a business. Aside from a cast-iron stomach, and the will to make tough decisions, it takes something else. It takes data.We look at our sales data every week. We have monthly goals and we compare our monthly achievements to those goals. The difference goes straight to the bottom line (which happens to be our paychecks). In short, we run our business very iteratively because the bottom line is directly connected to our pocketbooks."