Now, here's an answer to the question you've all been asking: what's up with that
penguin? It's one of those dodgy underground-figure-turns-commercial stories, I am afraid. Sorry. I created the Peecho penguin during my graffiti years. For a while I used to paint it on any surface, preferably on moving objects. However, there comes a time when you just stop doing that kind of stuff and transform into a
law-abiding citizen. Then, I started to draw the penguin on any work-related whiteboard instead.

The next step is obvious. Peecho turns
commercial. Yeah!